This project leveraged our expertise in Fast-Moving Consumer Goods (FMCG) market research to create a comprehensive map of the supermarket landscape in Greece. We analyzed major supermarket chains and a wide range of products, including private label offerings. Our detailed report included insights on pricing strategies, packaging trends, and consumer preferences within the FMCG sector. This valuable information was delivered within an in-depth report for a leading market research company, helping them to provide strategic advice to their clients.